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Belonging: Meet Seth Spading

Meet Seth Spading, Broker Specialist for Belong Health’s partnership with Group Health Cooperative in Wisconsin. Seth lives with his wife and five children in Balsam Lake, Wisconsin, which is a small village in NW Wisconsin.  

A former teacher and coach, you can find Seth outside – either running or enjoying camping and hiking with his family.  

What is your role at Belong Health and how do you support the Belong team? 

I work as a broker specialist for Belong Health’s partnership with Group Health Cooperative of Eau Claire in Wisconsin. I build relationships with health insurance reps across our service area in Central and Western Wisconsin so that more agents can make this plan available to prospective members in their communities.  

For the team, I can provide insight on how members are benefiting from the plan services, how agents are able to market the product, and how we might be able to expand the plan offerings so that more members can benefit.  

What led you to this career or to Belong?  

I was looking for a leadership role in Wisconsin where I could continue to work in Medicare sales. My most recent work experience has been leading a team of insurance agents. I helped my team educate individuals on their Medicare options so they could make informed decisions. Once I learned of this opportunity with Belong Health and Group Health Cooperative, I thought the position would be a great fit! I’m encouraged by how the plan service area will reach new members in underserved rural communities throughout central and western Wisconsin. I’m also excited about how this position allows me to continue my teaching and education background by presenting these plan benefits to Medicare brokers throughout the state. Prior to working as an insurance agent, I was a teacher and coach and I have always had a passion for instructing and leading others to make wise decisions.  

What kinds of activities energize you? 

I like to be physically active, so I try to run 3 to 5 miles a few times each week. I also really enjoy listening to music and can be found running with at least one ear bud in! My favorite recording artist is Skillet and I like how they write about real challenges to our culture in both a sincere and uplifting way.  

How do you like to spend your time outside of work? 

Time with my family would certainly make the top of the list, as I have 3 sons and 2 daughters. We’re fairly active as a family and pursue camping and hiking trips as often as possible. My wife and I also love to host so it’s very common for us to share meals with neighbors or friends. We get energy from meaningful conversations with friends that extend into the evening hours!   

How do you describe Belong to friends or family? 

Belong Health is a thoughtful organization that seeks to provide real solutions to many of the healthcare issues we face today. They have developed a culture that is ready to assist and are both collaborative and agile in their approach! They have already established a very talented team and yet are continuing to look to find ways to improve as an organization.  

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